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Integrated Marketing & Public Relations
To fulfill our mission — to foster relationships, and to accurately communicate “the Oakwood story” to our local and global audiences – the Office of Integrated Marketing & Public Relations serves as a liaison between the University and the local and global community.
The Department of Integrated Marketing and Public Relations (IMPR) advances and protects the image and reputation of Oakwood University through earned media and management of relationships with the media, publicizes the activities and achievements of the University’s students and employees, and promotes campus events, through internal and external University communications, publications and advertising.

IMPR has primary responsibility for institutional interactions with the media and for establishing OU’s media communications and public relations priorities, processes, and procedures.

We are responsible for identifying, writing, pitching, and monitoring stories about the activities of OU, its academic colleges, social groups, and external activities that advance OU’s brand and reputation and for developing news content for the OU social platforms, insideOakwood, OUBN (Oakwood University Broadcast Network), website content, OU Magazine, and other communications vehicles.

The office is located in East Hall, the most historic building on campus, which was built in 1909. The building has served as a sanitarium, residence hall for academy boys, orphanage, faculty residence, and at one time housed the Department of English. Renovated in the mid-1990s, East Hall now houses the Division of Advancement and Development.

Official Press Releases

InsideOakwood Archive

OAKWOOD UNIVERSITY GRAPHICS BRAND STANDARDS GUIDE
OU Graphic Standards Guide
INTEGRATED MARKETING & PUBLIC RELATIONS PROCEDURE MANUAL
IMPR Procedure Manual
Broadcast Guidelines
Guidelines and Production Specifications for Broadcasting on OU Media channels
Standards and guidelines on media submission

All videos must adhere to the conduct and ethical standards set forth by the SDA church and the OU Handbook for Employees and Students.

  • Do not submit any media content that is secular and does not meet the aforementioned standards.
  • Please allow 7 days advance notice when submitting media for broadcast.
  • Media submitted for broadcast must meet production specifications and format set forth below.

Pre-Broadcast specifications to submit media for broadcast

  • File type – MOV or MP4
  • Resolution – 1920 x 1080
  • Bit Rate – 25,000 KB/s
  • Compression Rate – H.264
  • Sample Rate – 48 KHZ
  • Drop frame – 23.97/ 29.97/ 59.94
  • Time format – Please keep productions in broadcast industry time standards of 15/30/45/60 seconds or minutes. (Note: Please leave at least 10 seconds of black before your production intro and at least a second of black after outro of production for transition and editing purposes).
OU Texting Service Opt-in Form

By participating, you consent to receive text messages (SMS/MMS) sent by an automatic telephone dialing system from SignalVine (OakwoodU). Consent to these terms is not a condition of purchase. Message and data rates may apply. To cancel at any time, contact pr@oakwood.edu. Terms & Conditions / Privacy Policy: https://www.signalvine.com/terms-of-service.

Oakwood University's Name & Logos Usage Request Form

Written Request for Name & Logo Consideration to the University-wide Identity Department

Entities seeking to use Oakwood University's name & logo for any publication or to affiliate Oakwood University's name & logos with any other logo or organization, must first submit a Written Request for Consideration to the Office of Integrated Marketing and Public Relations. This step should be completed prior to any creative work being undertaken.

Newsworthy Departmental Update

What's Happening in Your Department?

Resources
Project/Photography/Video Request
Submit News & Announcements Request
OU Texting Service Opt-in form
Email Signature Guidelines
IMPR Procedure Manual 2018
IMPR OUGraphic Standards Guide
OU Social Media Usage
Online Store
OU Magazine

IMPR Best Practices and Usage

 

BRANDING GUIDELINES PORTAL

Contact Us
Office of Integrated Marketing & Public Relations
Phone: (256) 726-7202